Handmade Expressions Spring 2014 Product Launch
Designed to inspire others with a story told through color, Handmade Expressions' 2014 launch encourages life to be lived sweetly, brightly and naturally. By stylizing products together based on their color qualities vs product categories, miniature themes are conveyed that evoke cheer and comfort, and support the company's main goal to feel good by doing good.
Product Launch theme was executed in catalogs, lookbooks, trade show signage, email campaigns, website, social media channels and in-store marketing.
Art Director, Stylist, Print and Web Designer | Time Frame: Six weeks from concept to execution.