Email Newsletters continued to carry out the theme, promoting the collection and pushing sales throughout the season.
Web banners further promoted the new collection.
Matr Boomie 2015 Catalog
Hello 2015. Every new year is a reminder that life is filled with reinvention, and moments to seize. Matr Boomie’s spring 2015 collection is a nod to the past while leaping into the bright future. It is where tradition meets invention, and classic meets spontaneity.
The collection’s coastal motifs, light fabrics, and vivid hues are perfect for beachwear. Taking on a coastal cottage theme, a classy yet sprightly model, and a local home were selected for the shoot. The weather turned up wet and dark, but the shoot continued as scheduled. Beautiful outdoor imagery was still captured despite the obstacles.
Art Direction, Product and Lifestyle Styling, Design, Copy Writing