The breakfast journey begins long before the guest arrives. Social media will be used to promote SHS's elevated breakfast offerings to followers–increasing their appetite to stay at SHS on their next trip.
After check-in, the guest will pass elevator posters on their way up to their room. The posters mention some elevated offerings and breakfast hours.
In room flyers provide deeper context for the guest–introducing the breakfast bowl concept and sharing the full menu list of breakfast items. Supporting copy (in SHS's conversational and friendly brand tone) calls out some of these elevated offerings on the menu to bring more attention to them.
Table top clings are found on larger tables. Since many guests place their belongings down at a table before serving themselves, the clings will reinforce the breakfast bowl idea once more, right before the guests heads in that direction. Once the guests return with their bowl, they are encouraged to snap their tasty breakfast bowl creation and share on social media–fulfilling all of our foodie instincts.
At the serving counter near the elevated ingredient offerings, 6"x10" display cards give step-by-step instructions on how guests can build their own perfectly-crafted breakfast bowl. Fonts are bumped up in weight to make cards more easily readable from a short distance.
Smaller tables are propped with table tents–highlighting elevated ingredient offerings on one side, and breakfast bowl ideas on the other. Messaging that encourages guests to share their breakfast bowl creation is included on one side of every tent.
Elevated offerings needs elevated atmospheres. Gallery-like imagery dresses the food area and once again raises awareness of SHS's unique offerings.