NEW BRAND VOICE
At SpringHill Suites, our goal is to make it easy for business travelers to treat themselves to a stay that is
inspirational, stylish, and maybe even a little indulgent.
Flexible, meaningful, and comprehensive, the SpringHill Suites visual identity is comprised of graphic devices that together create a vividly inviting and stylishly smart look and feel at every touchpoint.
Just as little the things add up to a big experience during a SpringHill Suites stay, every one of our branded materials helps us build a larger,
more meaningful story about who we are, why we’re different, and why our guests should care.
Brand Lead, Art Direction