All brand elements live harmoniously on the website, and strike a balance between strength and vitality. Content on the homepage was grouped and presented in easily digestible chunks to give the user an overall understanding of NI's work, and the option to click and go deeper into a certain topic. Custom icons were designed for the most significant section of the homepage, which explains how impact happens.
The new brand synchronously launched to all global offices and was received with overall excitement and praise for the new positioning and visuals. It publicly launched in April 2017 and with its Facebook post still holding the record for most liked post on the page.